Supporting a Brazilian Cult Brand

With over 18 years of existence, XP Investimentos is known for the groundbreaking work in the financial market, and having definitively transformed the way Brazilians handle their money.

Our founding partner led the first branding work for the brand and the company became an iN client in 2014. Since then, we have worked in partnership on strategy, culture and design projects for XP Investimentos, Rico, Clear, and XP Institutional. We helped create XP Private, in addition to having conducted the company's brand architecture, optimizing its portfolio. In this case, we were challenged by XP Asset Management to create a B2B, B2C, and B2B2C brand, converting the then asset manager into one of the main assets of the country.