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What we did

  • Branding
  • Culture

Ready for new flights

CCR S.A., a specialist in human mobility, transported and expanded all of its experience in infrastructure and mobility concessions for the air segment. With the challenge of operating more than 16 airports in Brazil and three international terminals, the new brand is already born as the largest national player in the segment. For the company to take new flights, we created positioning, verbal and visual identity with the aim of reinforcing the airport expertise of a brand that was born in Brazil, but is connected with the world.

Visual and verbal brand identity Visual and verbal brand identity

Olá. Hello. ¡Hola!

We positioned CCR Aeroportos as a brand that paves the way for the world and has the ambition to offer the best genuinely Brazilian airport experience, acting globally and developing each region with an expert eye on human mobility. The company acts as a hub that connects different locations, seeking to create opportunities for each place where it is present, embracing differences, valuing pride and regional culture, while expanding connection possibilities.

Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Methodology Methodology

Evolution is our destiny

The brand design aims to keep a connection with the CCR Group logo, which is also rounded. Its circular shape in blue combines the idea of the terrestrial globe, as a reference to the company's global operations, in addition to elements that denote aerodynamics and speed, reinforcing expertise. Its exclusive typographic design aims to convey essential concepts of the brand: be light, friendly and close. For verbal expression, we brought a language that humanizes relationships, embraces diversity and conveys the brand's expertise in the airport segment.

Open doors to the world.

Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Methodology Methodology
Visual and verbal brand identity Visual and verbal brand identity
Methodology Methodology

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