Our Point of view

How we do it

Share a purpose

A brand is more valuable for what it stands for than for what it sells.

Build from inside out

Internal engagement multiplies and reaches the world outside the company as well.

Congregate

Bringing your fans together means boosting connections and creating communities.

Create rites and rituals

Lexicons, traditions, symbols, and perks that help your customers feel part of an exclusive club.

Pick a fight

Something that differentiates your public from the mainstream, a fight that disrupts traditional users and takes them out of their comfort zone.

Co-create with audiences

Talking is not enough, but listening to your audience can get you valuable insights.

Be relatable

Portray key attributes and bring your persona to life with consistency and values aligned with customers' personal preferences.

Be remarkable

Products, services and/or experiences so exceptional that your fans simply can't stop talking about it.

We are the House of Cult Brands.
We create brands that influence and

create culture

through purposes and values shared with their communities.

We believe that hyperconnection in

relationships

promote greater levels of loyalty, engagement, and belonging.

To be relevant in society,
cult brands should succeed in activating the

cult

principles

transforming their audience into active advocates of their brands.

Competitive

Advantages

Above-average audience engagement levels.

Lasting bonds that become loyalty.

Spontaneous word-of-mouth and ongoing advocacy.

Smaller investments in sales and advertising.

Higher margins, higher prices, offering less discounts.

Multiplied engagement
and internal productivity.

Freedom “to make mistakes”.

We know that Cult Brands transcend territories, languages, and local culture to reach the world.

That's why we work with an international network that takes exchange and knowledge to another level.

A global network

Brands
have no
borders

Cult is our partner company that operates in the North American market, and shares the Cult Brands methodologies to help brands achieve above-average levels of engagement and connection with their audiences.

We have access to the strategies and executives of world iconic brands, such as Vans, Marvel, Spotify, and Jeep, among others.

We are the first and only Brazilian consulting firm associated with The Purpose Collaborative,

The Purpose Collaborative,

the most important network of organizations working with organizational purpose.

Alongside Cult, we promote The Gathering, the most relevant meeting about cult brands in the world, which is held every year in a castle hotel in Banff, Canada. One of the greatest experiences in the Business and Marketing Conference category nominated by Forbes.

Secure your ticket