Far beyond gas, Copa Energia is born
The tradition and impact of Copagaz and Liquigás in their markets showed the need to create a strong corporate brand that encompassed both companies. Copa Energia was born with this intention and goes beyond, to lead changes in Brazil's energy matrix for the world.
The name of the corporate brand carries at the same time the heritage of its origin and the ambitions of an organization ready to expand its operations and reinforce its capabilities in the energy market. With this expectation, Copa Energia emerges to offer sustainable and reliable solutions that bring solid results in the energy sector.
A new brand with a purpose the size of Brazil
Copa Energia's purpose was modeled to reflect its responsibility and the relevant impact of its product brands: two companies with reputation, tradition, and reach in the country. Faced with the needs of a world in which sustainability, ease, respect, and innovation are increasingly necessary, the company has assumed a mission for itself: energize lives and businesses in a sustainable way.
In the brand architecture work, we designed not only the allocation of current brands, but we also thought about the projection of potential and hypothetical new fronts of action. In a simple and effective way, we open spaces for new futures.
By uniting the histories of Copagaz and Liquigás, a company emerges bringing comfort and care to the lives of millions of Brazilians.
A new identity for a new moment
Copa Energia was born with an identity that reflects a confident, flexible and full of strength organization. Focused on institutional relations, the brand adopts green, which reinforces sustainability and trust. Orange, vibrant and connected with energy and humanity. Together, they create a unique identity, which reinforces business capabilities, connection with the world, and proximity, at all times.
Copa Energia's tone of voice reflects the brand's willingness to energize conversations about the future of the segment and speak to millions of Brazilians with the knowledge of someone who understands everything about the energy market.
Synergy that welcomes and warms millions of Brazilians
The product brands gained synergy from the flame that gave rise to everything and that ignites the best of both companies. This resulted in product brands closer to consumers and proud of their Brazilian identity, as they are present in the daily lives of millions of people throughout Brazil.
The unified tone of voice reinforces the kindness and simplicity of a brand that enters people's homes every day, with the optimism of those who have gas to warm up relationships and move the world.
