Energizing from the inside out

The association between Copagaz and Liquigás represents not only the joining of two companies. It is the merger of two strong and representative cultures in Brazil, with a direct impact on the delivery of an essential good: gas, that heats homes and powers industries.

During our immersion, we discovered the strength of these brands in their relationships with consumers, resellers, business owners in all regions and, mainly, with employees who worked in harmony with daily life. We conducted over 80 individual and group interviews and over 2.400 people were interviewed in quantitative surveys.

Our task was to recognize, respect and strengthen the main assets of both companies, preparing them to create an even stronger, broader and one-way culture.