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What we did

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Valuing history and paving the way for the future

Rodobens is one of the largest business groups in the country, present throughout Brazil through its financial services platform leveraged by automotive retail, which includes Group Buying, Insurance, Credit, Leasing and Rental. The proposed challenge was to update the expressions of a brand with more than 70 years of history, to show that tradition and innovation go hand in hand.

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