A shared purpose
After an immersion carried out alongside the company's executives, we arrived at the purpose that translates the belief that has driven all of M Square's actions since its inception: Global Investments Build Stronger Legacies. Based on this insight, we created a visual and verbal identity that reinforces objectivity, global intelligence, and local care to perpetuate assets.
Designed to go beyond borders
The starting point for the identity was the idea that good investments should go beyond borders. Thus, the logo stands out for a geometric shape that expands beyond its limits. The identity was designed to be staid and discreet, composed of lines forming graphics and with a reduced color palette, following the low profile concept of the brand.
With a visual universe that unfolds from the logo, it was possible to bring dynamism to a company that is always on the move and, even so, maintain the sophistication of a brand that is based on few elements. The tone of voice once again reflects the direct and consultative personality of the brand.
The result was the delivery of a closer and more up-to-date identity, without losing the image of sophistication and the trust that the company has with its customers.
Bridging the gap between Brazilian investors and global economies
