Building a legacy

With a 45-year background, Helbor has built a legacy based on excellence in creating spaces providing a superior quality of life for everyone living in its developments. Its trajectory, marked by entrepreneurship, solidity, daring and courage, is widely recognized by all those with some kind of relationship with the company.

With the challenge of keeping up with the real estate market evolution, in 2022 Helbor decided to review its positioning. To achieve this goal, it was essential to reveal the company's purpose, define its values and vision of the future of the business, involving leaders and employees, and launch the brand in the market with a verbal and visual identity system that reflected this new moment.