Renovate the house, making room for the new
To understand Helbor's reality, we carried out an in-depth analysis based on three main pillars: the company's internal culture, customer perception and market vision. Based on the collected insights, we reveal the brand's purpose of transforming spaces into welcoming places, where people feel at home.
The new positioning reinforces the company's commitment to enhance and value the surroundings of its constructions, adding value to customers, partners, and shareholders. The result is a company that reinvents itself, keeping up to date with market demands and trends in the real estate sector.
A familiar feeling that starts at home, welcomes the surroundings, and embraces the city.
An icon of sophistication and welcome.
As part of the repositioning process, the visual and verbal expressions were updated, while maintaining the tradition of a family-owned brand that makes people feel at home. To generate identification with the high-end audience, we made an immersion in fashion codes, bringing distinctive elements from the luxury segment: patterns inspired in monograms, use of serif fonts and clean pieces, with layout in an editorial style.
We fine-tuned the logo, to make the symbol and typeface more connected. The color palette received brighter shades of blue to modernize the brand, in addition to touches of gold that add sophistication to specific applications.
The brand's voice brought the necessary balance between a company open to innovations, but with the familiar and welcoming tone of someone from home.
