The seed for a healthier life

Brands have the power to transform the world. Natma's central idea was to start a movement towards a healthier life through a brand with the potential to promote an affective revolution based on small changes in daily habits.

Our challenge was to the transformation of body and mind through food education and other forms of personal care. The idealized brand should be elastic enough to support anything, from a digital platform that offers online classes, recipes, and other content about cooking and well-being, to a label of natural products of the most diverse types.