Reinventing a Brazilian tech giant

Founded in 1987, Multilaser has become one of the 200 largest companies in the country by developing, producing and selling especially IT items and home appliances. Currently, its more than 6,000 products, including more than 20 own and licensed brands, are sold in more than 40,000 points of sale throughout Brazil and in 90 marketplaces. This growth was supported by its first and most well-known brand of products – Multilaser – which started to be used even as a corporate brand.

Our great challenge was to organize a giant portfolio to increase consistency, guide new acquisitions and direct the brand elements to give visibility and generate greater connection with people.