Dematerialize finances to unlock business potential.
Tech your business free
The objective was to differentiate and highlight Dock against other companies in the segment that focus on technology as a central element and end up distancing themselves from the impact that financial transactions have on people's daily lives. By assuming an almost subversive position for a native digital company, which questions technology in its complex and bureaucratic aspect, we brought the idea of invisible technology and, for that very reason, so essential.
Based on the brand idea that also became the tagline of the brand “Tech your business free”, the design was conceived to reinforce technology as a means of empowering companies through organic and unfettered financial solutions.
Technology invisible to the eye
The outcome was a simple brand, which dematerializes and, for that very reason, makes an impact and becomes so present in people's lives. The designed technological, pixelated, and timeless symbol gives rise to the graphic element that assumes different shapes and brings flow to the brand's expressions, breaking with the binary rigidity of codes. The color palette was also conceived to become a brand identification asset everywhere, once it comes to exist globally. In the tone of voice, a way of speaking that reflects the boldness of a brand that transforms financial transactions, decodes technology and gets closer to people.
By giving life to visual and verbal expressions that question technology as something rigid, complex and bureaucratic, we brought the idea of technology as something fluid and adaptable.