The challenge of democratizing the insurance culture

IZA is an insurtech that brings to the market an innovative proposal to offer protection to the lives of Brazilians who depend only on their work to support themselves, even in difficult times.

The company contacted iN with the following challenge: giving life to a strategy that revealed its purpose to the market, as well as creating an identity aligned with a brand that was born against the bureaucracy and slowness of traditional insurance companies.