The reinvented tradition

With a long history in the wholesale banking segment and a strong presence in agribusiness, former Banco Indusval underwent a restructuring that defined its new growth strategy.

A deep change in its way of acting that called for a new brand as well as a full change in the company's culture. With the intent of being but only a bank focused on segments but a business partner as well, the new company was created from the inside out, based on relationships, innovation and results. The values that gave life to the new culture were fundamental throughout the construction: relationships with truth, knowledge with attitude, creativity with focus, transparency with communication.