Partnerships drive business
As to the diagnosis, the people involved in the project clearly desired to break up with paradigms of a traditional segment and little differentiation among players. A desire for transformation that showed a purpose focused on what companies really need to boost their business: expertise and creativity to bring new solutions and point out ways.
With the intent of being a business bank, the brand was born with a purpose focused on strengthening the partnership between bank and customer, supported by a unique vision of boosting projects, dreams and people.
A new name for a new bank vision
Voiter is a name invented from a verb that provides the brand with the meaning of the one who sees it. Thus, we reaffirm the new leadership’s ability to see the market and propose creative financial solutions.
The name Voiter has both a strong and contemporary sound, helping to reflect the new concept of business banking. It served as an inspiration to create a bold identity that translates into forms the bank's ability to see the market from different perspectives.
A business bank, close and digital
The bank's visual identity was designed to reflect its innovation and create a distance from the wholesale banking segment, which still has a very traditional and distant image from the customer. Thus, a contemporary, close, and digital brand was born.
The symbol refers to an exponentially growing graph. Added to the lines that intersect at right angles, it generates the graphical representation of the field of view. The typographic logo has the symbol drawn in the negative shape of some of its letters. The opening of the gaze is also represented in the graphics. Colors have been selected to be unique in this market. No bank has this palette, made up of purple (expertise), green (innovation), pink (partnerships and customized offers) and white (transparency and adaptability).
The verbal identity was also created to build the image of a bank with creativity, expertise, transparency, that walks in the customer's shoes. From brand design to communication, including an office renovation and presence in the media, all Voiter expressions are aligned with the bank's new proposal and its objectives of breaking paradigms.
