Evolve brand and culture to support growth ambitions

Founded in 1947, formerly known as Kley Hertz, Hertz is a pharmaceutical company with a strong presence in the OTC (Over-the-Counter Drugs) category, vitamins, nutrition, and skin products.

To achieve its business goals, the organization decided to promote an inside-out transformation by revisiting its organizational culture and brand guidelines.

Our objective was to identify and consolidate the culture that would support current and future businesses, with the support of a revitalized corporate brand ready for the company's evolution.