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Year

  • 2024

Category

  • Branding
  • Culture

Canada opens up to the Davos of marketing

The icy mountains of Banff, Canada, have become a prime destination for global innovation leaders who gather at The Gathering Summit.

Dubbed the "Davos of marketing," the event was considered by Forbes magazine as one of the best of its kind.

In its 11th edition, taking place from October 23 to 25, 2024, about 2,000 people from all continents will come together to discuss the strategies that have transformed companies such as Apple, Marvel, TikTok, McDonald's, Nike, Call of Duty, NBA, Amazon, Coca-Cola, among others.

 

Read the full article in Folha de S.Paulo.

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