Listening more than talking, to get valuable insights together.
In a co-creation process with all business areas, we understood the existing entropies and synergies in the company to unite the different focuses of action and the evolution of culture into a single ambition for the future. In the immersion stage, interviews were conducted with Ambev’s executive leadership, groups of employees from different areas, with external stakeholders and an analysis of a series of internal materials and market research that brought valuable insights, but which needed a unique and convergent look.
With the findings, we consolidated the business vision into strategic pillars, initiatives and priorities, unfolding this framework into a narrative to bring unity and generate long-term engagement.
A great ecosystem that drives society
From the purpose of uniting and connecting people, we understood that the company is developing an increasingly consumer-oriented approach. And that to be able to remedy their issues, it is necessary to look at the entire journey. This involves offering other products and services, both for bars and consumers, driven by a strong innovation culture.
The new business ambition consolidates Ambev's vocation to be much more than a company, but an ecosystem of inspiring brands that connect people and make everyone grow together. We also revealed the pillars that help articulate the vision and contain strategic elements that will guide the business initiatives in the coming years.
