In the third episode of Cult Cast, the featured brand aims to be essential for life and for everyone: Alelo.
Márcio Alencar, CBO, CDO, CMO of Alelo, with over 25 years of experience in the financial and benefits market, and 10 years within Alelo, is responsible for the company's digital strategy, which includes accelerating Alelo Labs, the innovation hub and new ventures, and developing opportunities and solutions for the company's various audiences: HR professionals, retailers, consumers, and users of the Pede Pronto platform, which offers digital food ordering. He is a digital leader passionate about innovation, growth, and transformation. In the episode, he shares valuable insights into organizational culture, social culture, and the skill set of today's marketing professional. Additionally, he shares a bit of his professional journey.
Watch and discover how Alelo became a Cult Brand.
This videocast is brought to you by IN in partnership with ABEDESIGN and produced by Empathy Company.
