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A customer-centric transformation

With 30 years of experience in the Brazilian market, Banco Fibra is an institution with a tradition of serving medium and large companies, in addition to a long history of providing services to the national agribusiness. After a period restructuring its business, the Bank felt the need to review its positioning, to be more effectively close to its customers. The challenge was to point out attributes that in fact set Fibra apart from its peers, as the sector as a whole presents itself in a very similar way, both from an institutional point of view and in the offer of products and services.

Visual and verbal brand identity Visual and verbal brand identity

From a bank with tradition to a bank with a history to tell.

Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity

In search of what makes us unique

For the development of the work, we interviewed Banco Fibra's main executives, in addition to a series of interviews with the Institution's customers. An immersion that revealed three aspects that distinguish Fibra from its competitors and that should be consistently communicated. The first concerns a personal service, provided by professionals genuinely concerned with solving problems and transparency in relationships. This approach, which highlights the Bank's human character, reinforces how the institution is concerned with offering services that actually meet the needs of companies. The second aspect reinforces the above-average speed in the service provided. And the third is the use of technology as a resource to expand aspects of humanized and agile service in interactions.

Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity
Visual and verbal brand identity Visual and verbal brand identity

A bank in tune with each business

We deliver a positioning deck that reinforces the bank's real role in the market. Fibra came to be seen as a wholesale bank, which serves specific segments and has very clear differentials. We also delivered a new visual identity and verbal guidelines. The new logo reinforced the attributes, highlighting a proprietary letter F, which highlights the harmony with the customer and the speed in service. The Bank retained its original blue color, adding salmon. Specifically used, it reinforces the human aspects of the brand. Finally, we created a photographic style that favors eye-to-eye interaction, with images that highlight people always in the foreground, facing the speaker.

Visual and verbal brand identity Visual and verbal brand identity

“The process was as good as the result, because the solution came from within, based on our expectations, our people, and culture. On completion of the work, we started a new phase, with renewed spirit and a lot of motivation to pursue our goals!”

Arno Schwarz

Fibra’s CEO

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