A customer-centric transformation

With 30 years of experience in the Brazilian market, Banco Fibra is an institution with a tradition of serving medium and large companies, in addition to a long history of providing services to the national agribusiness. After a period restructuring its business, the Bank felt the need to review its positioning, to be more effectively close to its customers. The challenge was to point out attributes that in fact set Fibra apart from its peers, as the sector as a whole presents itself in a very similar way, both from an institutional point of view and in the offer of products and services.